An unusual blend of left and right brained creativity, Nicole has built brands from the ground up, drawing from her experience sitting on both sides of the retail table. After nearly two decades holding corporate leadership positions at Nordstrom including West Coast Merchandise Manager, Nicole was tapped by LVMH to help expand distribution channels for Benefit Cosmetics, where she facilitated a lucrative partnership with QVC. Over the next decade, Nicole parlayed her entrepreneurial vision and business acumen into creating several beauty and lifestyle companies including Gold Grenade, The Cocktail Lab, and her current development firm Artcrime agency.

With over 35 years in the beauty business Nicole has harnessed storytelling through creative content and has the 360° expertise to take concepts from idea to launch. Since then, Nicole has created and developed products for brands and celebrities including Toni Braxton, Jane Fonda, August Alsina, a Demi Lovato collaboration, Barry’s, Invicta and The New Black to name a few. She has cultivated relationships with leading national retailers including Sephora, Ulta, HSN, QVC, Nordstrom, Zulily, CVS and more.